What Is SEO (Search Engine Optimization)?
blog owner should know about SEO (Search Engine Optimization). Why? Because Search Engine Optimization forms the back-bone of your website. If done right, it can work wonders for your blog. Otherwise, your blog will be nothing but a large content farm with lots of content that is not being put to good use. As a result, the content (posts) grows old and rots away (becomes outdated).
First of all we should find what is backlink or back-links in terminology way. We often hear that in the Q & A forum how important backlinks, but we (especially me, my self) still confused, what is the reverse link in the end?
In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links. Backlinks (or back-links (UK)) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
There are 3 types of backlinks, we could say that :
- One Way Backlinks
Called one way backlinks if we put your website / blog on your website / blogs of others without the person, while the website / blog person does not require us to put a link to her site on our web page. One way backlinks is preferred by Search Engines especially Google, because the website / blog tersebu was considered popular. But remember! Do not install Backlink porn sites:) yes.
- Two Way Backlinks
It is a system whereby both parties get a link from their respective sites. generally obtained by exchanging links.
- Three Way Backlinks
Generally conducted by a special site that will do submit your site to third-party sites. On condition that we have placed a link to someone else on our website first. Maybe it's just much for it I can give. yes do not forget to always be immoral not to visit the site :).
Search Engine Rank ( SEO )
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Websites often employ various techniques (called search engine optimization) to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to be have strong influence on the search engine rankings of the webpage granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.
Any Way, We can take short of long term of backlink explanation, that Backlinks (in general purpose) are incoming links to a website or web page and this is also known as inbound links. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others.
The Benefits of Backlink
After we understand what is backlink mean, we should need to know what is exactly benefits or profits of backlinks. here is some what we got :
* Increasing your blog traffic
With your good position on Search Engine, making it easier for the search engine users to find your site. The obtained result can bring in visitors from the search engine and automatically will increase your traffic. But of course according to the keywords of your site.
* Enhance your blog SEO
If your blog’s SEO is very good with a lot of backlinks, the search engines will automatically put your blog/site on the front page, moreover if your blog’s keywords is quite strong, search engine will place your blog/site in top positions.
* Increasing your blog popularity
The more the number of backlinks that point to your site, then the search engines will greatly prioritize your blog. And guess what will you get, the more famous of your site by being at the top position on search engines.
* Increasing your blog PageRank
And this is the most important thing, your PageRank will increase if there are so many backlinks that point to your site.